Two catastrophic category five hurricanes of historic proportions hit Puerto Rico hard, one after the other, in less than two weeks.
Urgent help, attention, and awareness were needed.
When faced with adversity, we endure together (Unidos/United), and when a historic challenge hits hard, we need an even more historic answer.
The development of a strategic, multi-platform, consumer-centric, international initiative to increase awareness, call local and international attention and inspire donations from around the world for the people of Puerto Rico
We needed to conceptualizing and produce an integrated campaign in an island without power, water or telecommunications. The challenge was met with love, and United for Puerto Rico was launched successfully in multiple international mediums.
Isla Bendita Song Production.
Massive Fundraising concert