About the Project

Situation

FEMBi Mortgage a boutique independent bank needed a micro-targeted way to reach local clients in need of mortgage products and create an efficient system to generate quality leads for their local operation.

Insight

After assessing their first-party data, we discovered that clients needed to have consistent and easy access to the brand.

The Outcome

Solution

Bring about FEMBI’s digital transformation by developing a robust digital ecosystem, elevating social platform presence and leveraging Google sponsor promotions, adwords and display ads to target current and potential clients.

Results

We lowered the acquisition costs from $25.85 to $2.15 per lead making an incredible acquisition cost saving of 92% by the end of 2017.

53K

facebook followers.

41M

impressions.

94%

increase in leads.

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